When creating your new product you may not consider the branding when in fact the branding is what gives the product it’s personality.
Would Apple be as successful as they are without the iconic ”Apple” logo and their all white packaging. Probably Not.
The branding subconsciously gives customers an image to relate to. Whether that’s seeing someone with a ”posh” looking carrier bag in the street, or a woven label in the back of a garment.
Branding is a products personality.